Notes on shoppable video
What we've learned building shoppable video for Shopify stores — pricing, attribution, page speed, and the parts of this category nobody explains before you've paid for them.
Shopify script tags stop running on March 1, 2027: how to check your apps
Since October 1, 2026, Shopify apps can't create storefront script tags, and the ones already on your store stop running on March 1, 2027. How to find the apps that still depend on them, what stops working on the day, and what to ask each developer.
Adding shoppable video to your Shopify store before Black Friday 2026
Black Friday is November 27 and many stores freeze theme changes from early November. What to finish in October, what you can still change during the freeze, and how to read the numbers afterwards.
How to add TikTok videos to Shopify product pages: four ways, and what each one gives up
Shopify product media accepts uploaded files and YouTube or Vimeo links, not TikTok. Here are the four ways a TikTok actually gets onto a product page, and the speed, control, and music licensing tradeoffs of each.
Using creator videos on your Shopify store: the permission to get before you post
A creator's TikTok or Reel about your product is still their video. What copyright, platform terms, music licensing, and the FTC's endorsement rules mean before it goes on your store, and the eight things to get in writing.
How to put Instagram Reels on your Shopify store, and who controls the video once it's there
A Reel can reach your Shopify store as an Instagram embed, through a feed app, or as a file you host. Here is what Instagram's embed rules, its API, and Meta's music terms mean for each route.
Which video sold it? What Shopify Analytics can and cannot tell you
Shopify attributes sales to how a shopper reached your store, not to what they watched once inside. Here is what an app has to assemble to answer the question, and where those numbers break.
How shoppable video apps bill you, and why per-view pricing costs most when it works
Per-view billing ties your app bill to your best month. Here is the arithmetic, and the four questions to ask a pricing page before you install.
How much shoppable video apps cost on Shopify
How much does shoppable video cost on Shopify? Plan prices, free plans, and view limits from 10 App Store listings, and what metered plans do to your bill.